While SEO builds your long-term foundation, Google Ads puts you in front of patients who are searching right now. HIPAA-compliant campaigns that track cost per patient — not just cost per click.
SEO is the best long-term investment in your practice — but it takes 3–6 months to gain traction. Google Ads puts you at the top of search results tomorrow morning. Most of our fastest-growing clients run both simultaneously.
The difference between a well-run medical Google Ads campaign and a poorly run one isn't measured in impressions — it's measured in dollars. A bad campaign wastes money on irrelevant searches. Our campaigns are built around patient intent, medical-specific negative keywords, and conversion tracking that measures new patient revenue, not clicks.
Best practice: Launch Ads on Day 1 for immediate patient flow. Launch SEO simultaneously so it's compounding by Month 3. By Month 6 you can reduce ad spend as organic traffic grows.
Every campaign type we run and everything managed in your account each month.
Appear at the top of Google the moment a patient searches for your specialty — the highest-intent ad placement in digital marketing.
Google's AI-powered campaign type runs your ads across Search, Display, YouTube, Maps, and Gmail — optimizing automatically toward new patient conversions.
Recapture visitors who viewed your website but didn't book. Strategic retargeting campaigns bring them back with the right message at the right moment.
For specialties where patients call before they book online — urgent care, emergency dental, mental health — call-focused campaigns maximize direct phone bookings.
Promoted placements in Google Maps results for "near me" searches — critical for urgent care, primary care, and any specialty where proximity drives the decision.
Weekly bid optimization, monthly strategy calls, and reporting that shows new patient revenue — not just click metrics that don't pay your staff.
Every word in your ad is engineered to attract high-intent patients and repel irrelevant traffic. We write 3–5 headlines and 2 descriptions per ad group, test them systematically, and keep what performs.
Avg across active medical practice campaigns. Individual results vary.
The biggest mistake in medical Google Ads isn't bidding too little — it's paying for clicks from people who will never become patients. We deploy a comprehensive negative keyword strategy on day one that blocks irrelevant traffic before a dollar is wasted.
A generalist agency running your dental ads might not know to add "dental school," "free dental clinic," "dental assistant jobs," or "how to pull your own tooth" as negatives. We add 5,000+ medical-specific negatives from day one — built from years running only healthcare campaigns.
Get a Free Ads Account Audit →A proven launch process built from running hundreds of medical PPC campaigns.
We audit your existing account (or set up fresh) — identifying wasted spend, keyword gaps, and quick wins before we touch the budget.
Keyword research, ad copywriting, landing page review, campaign structure, audience setup, and negative keyword list — all completed before launch.
HIPAA-compliant call tracking, form submission conversion events, and Google Analytics integration so every patient is attributed to its campaign.
Campaigns go live. We monitor daily for the first 2 weeks — catching anomalies, adjusting bids, and optimizing quality scores in real time.
Weekly bid adjustments, monthly strategy calls, competitive analysis, and ongoing creative refreshes to keep performance climbing, not plateauing.
Every number is from an active client campaign — not estimates or projections.
For a single-location medical practice in a mid-size market, we recommend starting with $1,500–$3,000/month in ad spend. In competitive markets like New York, LA, or Chicago, $3,000–$6,000+ is typical for meaningful volume. We'll give you a specific budget recommendation after auditing your market and competitor spend during a free strategy call.
HIPAA compliance in Google Ads is primarily about conversion tracking setup. We do not pass protected health information (PHI) — like condition names or diagnoses — into Google's tracking tags. We track calls and form submissions without capturing health information. We also use a Business Associate Agreement (BAA) with applicable tracking tools and avoid remarketing audiences built on health condition signals.
Most campaigns receive their first patient calls within 24–72 hours of launch. Volume ramps up significantly over weeks 2–4 as Google's machine learning optimizes toward your conversion goals. By month 2, campaigns typically reach 80–90% of their long-term performance level. Unlike SEO, there's no waiting period — you're paying to be first from day one.
Both options are available. We prefer to audit your existing account first — there's often valuable historical data and Quality Score equity worth preserving. If the account has significant structural problems, we may recommend rebuilding. We'll tell you honestly which approach will deliver better results for your specific situation.
Our management fee is separate from your ad spend (which goes directly to Google). Management is typically 15–20% of ad spend per month, with a minimum fee. All reporting, optimization, call tracking, and strategy calls are included in management. You own the Google Ads account — if you ever leave, you take it with you.
Yes — and this is actually our most common and highest-performing setup. Running Ads and SEO simultaneously means you get patients immediately (from Ads) while SEO builds long-term organic volume. By month 6, your SEO starts delivering significant organic traffic and you can reduce ad spend while maintaining overall patient volume. The two channels reinforce each other.
"We were wasting $2,000/month with our previous agency on clicks that never converted. Med Biz Marketing rebuilt our campaigns and we went from 3 new patients/month from ads to 47 — at a lower total budget."
"First patient call came in 18 hours after launch. By the end of month one we had 47 new patients from Google Ads alone. The ROAS reporting is the most transparent I've ever seen from a marketing agency."
"Our urgent care walk-in volume went up 180% after they launched the Maps and Search campaigns. They understood that our patients search with urgency — 'urgent care open now near me' — and built around that insight."
We'll review your existing campaigns (or your competitors' if you don't have one) and show you exactly how much you could be getting from Google Ads — with a real budget recommendation.
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We'll research your market & competitors before the call so we can give you real numbers. See you then!