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Your Practice
We create, manage, and grow your social media presence across Instagram, Facebook, and TikTok — with HIPAA-aware content that educates your community and converts followers into booked appointments.
71% of patients say a provider's social media presence influences their decision to book. Not just that they have one — but that it's active, helpful, and professional. An empty Instagram profile or one with posts from 2021 signals the opposite of what you want.
Medical social media isn't about going viral. It's about consistent, trust-building content that shows up in your patients' feeds, demonstrates your expertise, humanizes your team, and reminds them to book their next appointment.
Done correctly, social media creates a flywheel: it builds community → community drives referrals → referrals drive reviews → reviews drive new patient searches → new patients become community members. We run the whole cycle.
Reels, stories, educational carousels, before/after (where appropriate), team spotlights
Community posts, paid ads, events, patient reviews, long-form educational content
Short-form health education, myth-busting, behind-the-scenes, trending audio formats
Weekly posts, Q&A responses, photo updates, offer posts, and appointment CTAs
Referral network building, professional thought leadership, B2B provider connections
Every deliverable we handle every month so you never have to think about it.
A custom monthly content calendar built around your specialty, seasonal health topics, patient FAQs, and local events — planned 30 days in advance.
Professional, on-brand graphics and visual content created fresh each month — no stock photo templates, no generic medical clipart.
Short-form video is the highest-reach content type on every platform. We script, edit, and caption health education reels that get shared and drive followers.
Daily monitoring of comments, DMs, and mentions across all platforms — responding promptly and professionally in your brand's voice.
Targeted Facebook and Instagram ad campaigns reaching local patients within your service area — new patient acquisition ads that actually convert.
Monthly reports with the metrics that matter — follower growth, reach, engagement rate, website clicks from social, and new patient leads.
Each content type serves a different purpose in your patient's journey — from discovery to booking to referral.
Symptom explainers, condition overviews, and "did you know" facts that position you as the expert patients trust.
Meet-the-doctor and staff features that humanize your practice and help patients feel comfortable before they even arrive.
Short-form video content explaining health topics, debunking myths, and answering common patient questions.
Testimonial graphics and patient journey posts (with full consent) that provide social proof and drive trust.
Strategic appointment-driving posts deployed weekly — "we have openings this week," seasonal reminders, and limited-time offers.
Office tours, new equipment reveals, team events, and practice milestones that build community connection.
National health observances relevant to your specialty — World Heart Day, Mental Health Month, National Dental Hygiene Month, and more.
"Ask the doctor" series and patient question posts that drive comments, saves, and shares — the highest-value engagement signals.
Health education reel with trending audio — 12K views, 340 saves, 28 appointment inquiries generated.
Doctor spotlight with patient testimonial. 847 reach, 42 reactions, 8 new appointment bookings from comments.
Educational carousel on mental health awareness. 2.1K reach, 189 saves, highest share rate of the month.
Patient privacy isn't optional on social media. A single HIPAA violation in a Facebook post or Instagram comment can result in significant fines and reputational damage. We've built healthcare-specific content protocols into everything we do.
Our team is trained on HIPAA social media guidelines and follows strict protocols on every post, comment response, and paid campaign we run for your practice.
Signed release forms for any patient photography, testimonials, or identifiable stories before anything is posted.
Any clinical or health-specific questions are redirected to private channels ("Send us a DM or call our office").
Even positive stories — no patient names, conditions, or identifiable information without explicit written consent.
Clinical before/after imagery requires specific consent documentation — we ensure this is in place before any such content is published.
Every post, response, and campaign we create follows healthcare-specific privacy protocols.
You spend under 30 minutes per month on social media. We handle the rest.
We study your practice, specialty, patients, and brand voice — building a style guide and content pillars before writing a single post.
Full month of content created and sent to you for approval by the 25th — so January's content is approved in December.
Review posts in a simple approval portal. Request changes or approve in one click. We aim for <30 min of your time per month.
We schedule and publish across all platforms at optimal times, then monitor and respond to comments and DMs daily.
Performance report delivered with follower growth, top content, reach, engagement, and patient leads attributed to social.
Under 30 minutes per month. We send you a content approval portal each month — you review and approve (or request changes) in one simple review session. For reels or video content that features your team, we'll need 30–60 minutes of filming time occasionally, but most months require no filming at all.
All content is created from scratch for your specific practice, specialty, and brand. We build a custom visual style guide in month one and all graphics are designed to your brand. We never use generic medical stock photo templates — your content should look distinctly like you, not every other practice in your city.
We follow a strict set of healthcare-specific protocols: patient consent forms before any patient features, no PHI in public comments, redirect protocols for health questions, and no retargeting using health condition signals. Our team is trained on HIPAA social media guidelines and we review all content before publishing against a compliance checklist.
Our standard package covers Instagram and Facebook — the highest-impact platforms for most medical specialties. TikTok, LinkedIn, and Google Business Profile are available as add-ons or in higher-tier packages. We'll recommend the right platform mix based on your specialty and patient demographics during the strategy call.
Follower growth typically becomes noticeable by month 2–3. New patient attribution from social usually kicks in by month 3–4 as your audience builds trust with your content. Social media is a compound investment — month 12 results are dramatically better than month 3. We provide monthly tracking so you can see the progression clearly.
Yes — we work with multi-location groups and manage either a single unified brand account or individual accounts per location. Multi-location management requires a custom quote. We typically recommend a hybrid approach: one strong brand account with location-specific content variations to maximize reach while maintaining brand cohesion.
"Our Instagram went from 420 followers to over 2,200 in six months. More importantly, we now get 8+ new patient inquiries per month just from Instagram DMs. The content looks professional and gets real engagement — not just likes from bots."
"I was worried social media for mental health would feel inauthentic. They understood immediately — warm, private, educational content that doesn't exploit vulnerability. Instagram became our #2 referral source in four months."
"One TikTok reel they created got 12,000 views and generated 28 appointment requests in 48 hours. I was skeptical about TikTok for a chiropractic practice. Now it's one of our best patient acquisition channels."
We'll review your existing profiles, benchmark your performance against similar practices, and show you exactly what a managed social strategy would look like for your practice.
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30 minutes · Mon–Fri · 9:00 AM – 7:00 PM EST
We'll audit your current social profiles before the call. See you then!